MCCP is a video production company based near Winchester, Hampshire. We’ve been producing corporate videos for a wide range of organisations for more than 20 years. In the early days we used video tape throughout the production process and seemed to spend hours listening to the dial up tones that were the precursor to uploading video, very slowly, to the world wide web.
Today we’re in a world of ultra high definition video, captured in a tapeless environment that featured on millions of web sites, but the principles of great video production remain at the centre of all we produce. Video educates and informs. It tells a story and adds colour and depth to content that can’t easily be replicated in text. Would do you prefer watching some “how to” instructions or reading them? And, as it’s people that do business with people, video allows a personal connection. Add to that the fact that video makes web sites more attractive to users and holds their attention for longer than just still image and text based web sites and using video as an integrated part of your marketing mix is a must.
Video content has become a significant ranking factor for search engine optimisation from search engines such as Google, Yahoo and Bing and as a result more companies are electing to create corporate video content for their websites.